The balanced scorecard is a strategic planning and management system which is used in business, industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
It was brought in by Drs. Robert Kaplan, from the Harvard Business School, and David Norton as a performance measurement framework which added strategic, non-financial, performance measures to the traditional financial metrics, to give managers and executives a more 'balanced' view of an organizations performance.
A graph showing the BSA's startegic planning and management system.
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