Business Drivers

What are business drivers?
Business drivers are the main factors and resources which provide the essential marketing, sales, and operational functions of a business.



The best way to find out what the business drivers are for a business is to ask:

• What drives the sales figures?
• What drives the costs?
• What drives the cash flow?

An online survey conducted among a sample of technology decision makers selected from the Ziff Davis Enterprise Service Provider database concluded that the top 10 business drivers for 2008 were:

1. New Customers
2. Existing Customers
3. Sale of Solution
4. Incremental Services Revenue
5. Managed Services
6. Operational Cost Savings
7. Large Customers
8. Higher Per-Hour Services
9. Application Development
10. Software